Who we are

Our family's love for Leelanau runs deep. It all started back in the 90s with my dad, Dave. He created the original custom Leelanau plates—based on the classic blue and white design of the time—for everyone who shared that special feeling of being "Up North."

Today, we're proudly continuing his legacy with a nod to an even more timeless Michigan era: the iconic blue and yellow "Water Winter Wonderland" plate. We revived his idea not just as a product, but as a badge of honor. That’s why we obsessed over the details, from the vintage colors to the authentic, embossed lettering, to create something he would be proud of.

This is a small operation fueled by a big passion for a special place. Thank you for being a part of our family's story and for carrying a piece of the peninsula with you.

A silver Mercedes-Benz camper van with a large side awning set up, parked on a gravel area surrounded by green trees. Displaying a Leelanau license plate.

Contact us

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